From, “Philthy Rich & Mozzy – Political Ties” (2016, SCMM LLC / Mozzy Records)
Las Vegas’ Hitman Beatz has to be quietly proud of this one. For Philthy/ Mozzy to come and shop with him and use this jewel has to be a feather in Hitman’s cap. That is, in reference to rappers using a risky/ unique record from a producer rather than sticking with their normal (read: safe) sound. Refer to that old with Lex Luger interview discussing why all his beats sound the same.¹
Real quick, this is clearly a project for the fans. No recycled tracks, production line-up is outlandish (Kacey Khaliel, Hitman Beatz, The Mekanix, Zaytoven, JuneOnnaBeat, Phantom Beatz, AK47), thematic interludes from MAC Blast. This could have easily been a collection of repurposed loosies and incidental collabs from other projects thrown together with intrusive DJ drops over top.
Aloof & Too-rich-to-care demeanor not withstanding, Philthy Rich is undoubtedly aware of his fanbase (perhaps heeding the hard lessons learned from those rappers before him).
¹ On the criticism that all his beats sound the same
“It is [true], in a way. But every interview I do, I try to tell them that it’s a lot more than that [‘B.M.F.’ sound]. When I’m sending out 40 beats a day to one artist, out of those 40 he might pick two just because they sound like ‘B.M.F.’ or ‘Hard In The Paint,’ and he feels like that’s his hit. I think that’s a big problem in music right now. Everybody is like, ‘Oh, he’s hot right now. I’m going to try and get something that sounds like him.’ And that’s what I feel like a lot of artists did to me because Waka was really the biggest thing at one time. So they wanted that ‘Hard In The Paint’ sound. And I was just the man behind that, so they reached out to me. So when I sent them other types of music, they were like ‘What is this?’ I want ‘B.M.F.’ or ‘Hard In The Paint. Don’t send me this.’ So what I try to do now is, I try and hold the ‘B.M.F.’ and ‘Hard In The Paint’ sound to myself. I won’t send that out. I’ll send the pop music or the R&B out to the major artists so they have to do it.”
Insanul Ahmed for Complex